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LifeLock Survey Finds Smartphone Users Alarmingly Unaware of Mobile Identity Theft Threats

TEMPE, Ariz.--(BUSINESS WIRE)--Oct. 22, 2013-- Four in ten (40%) smartphone users in the United States agree that they don’t understand cyber security well enough to know how to protect themselves, according to the results of a survey released today by LifeLock, Inc. (NYSE: LOCK) a leader in identity theft protection.

The online survey, conducted in August by Harris Interactive, asked more than 2,000 smartphone users about their smartphone security habits and assessed their knowledge of and participation in potentially risky behavior.

Many smartphone users reported sharing data that can leave them susceptible to identity theft and other identity fraud dangers. Users are engaging in several compromising behaviors that may leave them at risk to fraudulent activity:

  • 44% of smartphone users have a personal banking or finance app on their smartphone.
  • 35% of those who have a social networking app on their smartphone allow the app to know the GPS location of their phone when downloading the app.
  • 36% of those surveyed have not utilized protection such as a PIN, tracking software, and/or remote wiping capabilities for their smartphone.

“It’s clear that the majority of those surveyed don’t take simple steps to secure their devices,” said Neil Chase, Vice President of Education with LifeLock. “And it varies with age. The survey found that people ages 18-34 are significantly more likely to use the same password for every app than those who are 35-54, and people 55 and over are even more careful.”

Despite the prevalence of identity theft, users don’t see their smartphones as the biggest risk. Seventy-one percent of users agree that losing their wallet is a bigger risk for identity theft than losing a smartphone. Further, 36% of participants believe they are more likely to have their car stolen than their identity stolen. However, based on an annual survey published by Javelin Strategy & Research, identity fraud affected 12.6 million adult consumers in 2012, while, according to the FBI, fewer than one million cars were stolen in 2012.

LifeLock recommends the following actions to secure a smartphone:

  • Protect the device with a strong password. Do not use date of birth or banking PIN as a password.
  • Do not allow downloaded apps to access GPS location.
  • Ensure all apps use different usernames and passwords.
  • Wipe all personal information from the device before replacing or upgrading.

You can find more information about identity theft and its impact at

The online study was conducted August 12-30, 2013, by Harris Interactive on behalf of LifeLock, Inc. among 2,005 smartphone users.

About LifeLock

LifeLock, Inc. (NYSE: LOCK) is a leading provider of proactive identity theft protection services for consumers and identity risk and credit worthiness assessment services for enterprises. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly owned subsidiary, LifeLock gains a comprehensive perspective into identity risk to best protect consumers. As part of its commitment to fighting identity theft, LifeLock regularly works with law enforcement officials to better understand identity theft threats and trends.

Source: LifeLock, Inc.

Sparkpr for LifeLock, Inc.
Enid Lewin, 646-339-2320
Senior Director
LifeLock, Inc.
Cortney Read, 480-457-2032
Media Relations Manager